Fitness, wellness & personal care · In build
Membership, pricing, staffing, and vendor decisions — across studios and sites.
Studio margin is set locally, one authorized call at a time: an offer held or given, a daypart staffed or not, a vendor order approved. Chairfirst governs those calls without taking the local judgment away.
The consequential decisions
The calls this door governs.
Not dashboards, not alerts. These are the recurring, real-money calls made every day at the site level — each one proposed, bounded, authorized, and attested.
- Membership pricing and retention offers
- Staffing by daypart
- Vendor and inventory decisions — retail and, for med-spas, injectables and consumables
- Local promotion and bundle decisions
The number it moves
Membership revenue, contribution margin, retention, labor cost.
Per-site contribution margin is the number this door moves — and it is decided almost entirely at the studio, by managers with real authority.
Illustrative value logicA governed retention offer trades a bounded, authorized discount against a modeled lifetime-value outcome — approved inside limits and attested, so the pattern can be improved rather than repeated.
Illustrative and method-bound. This door does not yet carry a working estimator — when it opens, it ships with one in this industry’s own language, plus a downloadable worked example. We will not publish a precise number we cannot yet defend.
Same topology
Why this door exists at all.
- Many studios and sites
- Recurring consequential calls
- Delegated manager authority
- Booking/POS and accounting systems
- Measurable per-site margin
Sits above
Composes with what you run. Replaces none of it.
The booking and point-of-sale platform and the accounting system you already run — governing the decision above them, replacing neither.
Chairfirst sits above the systems — and the agents — you already run, and governs what happens next. Governed, not autonomous.
In build — building with design partners.
This door is not open yet. If it is your world, the fastest path is a direct conversation: we will walk your decision library, your systems, and the number you are trying to move.